BIOLOG
Analog is a world leader in cell-based phenotypic testing technologies.
THE PROBLEM
Analog needed a way to manage, add, and control permissions of their clients and customers in a functional dashboard.
Analog would have multiple users with specific needs, goals, and objectives including;
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Super Admin (Full Control)
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Admin Control (Limited Internal Control)
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Client (Limited External Control)
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Main goals for the dashboard included;
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Data Organization
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Minimal Clicks per Task
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Simplicity of Use
HIGH LEVEL TIMELINE
Agile work flow
MAKE OF THE TEAM
Team of devs, PMS, Researchers, Business Owner
KEY GOAL
Create an organized, efficient dashboard
MY ROLE
I worked on this project as the Lead Designer in charge of the UX/UI, leading creative workshops, advocating for the user needs, and presenting to the stakeholders for overall approval of the design.
One of the main exercises, in the beginning, was running knowledge shares and workshops with the stakeholders. Through the collaborative nature of such exercises, I gained a better understanding of the need.
My deliverables for the project consisted of User Personas, Journey Maps, User Flows, Wireframes, and a prototype.
UNDERSTANDING THE USER
The user would be a variation of an admin user along with limited external (client) usage.
With a varying range of user needs, it was critical to establish each of those roles in a user flow and journey map to break down the needs for each user.
In order to better understand the potential users of the new dashboard, I needed to create personas. This process helps to establish user stories and real goals that each user would have when accessing the platform. The personas included goals, pain points, and severity ratings.
Branding Design
This project required applying the company's brand identity to the site and integrating custom elements to compliment the style. This required regular meetings with the company's stake holders so I could present my designs to the team.
BREAKING DOWN THE PROCESS
I enjoyed the heavy research aspect of this project and saw the benefits that are gained when appropriate time is taken to invest in initial research.
Establishing the user flow is essential to understand the steps and process a user will do in order to complete a task. To establish the user flow, I designed and lead creative thinking workshops with my team (PM, Devs, QA, and Stakeholders) and the company's stakeholders to get a full understanding of the user's needs. This activity was completed in Figma for optimal collaboration among the group.
Using the user flows and Journey maps, I created mock-ups of the needed screens to have an initial visual representation of the layout.
THESE WERE SOME MAJOR LEARNINGS OR POINTS WE WANTED TO CALL OUT
3 User Types
Various users for this dashboard stressed the importance of investing time in user research.
Workshops
Collaberative work enviroments that combine multiple aspects of the project (Designer, POs, Devs, Steakholders) drive the creative process.
Branding
Designing a new brand identity for the company was a large aspect of the UI process. This included setting up a design guide with typography, colors, and graphics.
KPIs
Behavioural KPIs were used to rate the success of the work flow. Maze was used to set up user testing.
Prototype
The prototype was designed in Adobe XD.
TITLE OF THE CALLOUT BLOCK
LESSONS LEARNED
A great deal of effort is needed for the research phase of UX design.
It is always worth investing in.