Fitted.
A Fitness Tracking Application
THE PROBLEM
The focus if the fitness tracking market was aimed at working out. Leaving a gap for users who are driven by the experience.
Fitted. would have multiple users with specific needs, goals, and objectives including;
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Outdoor runners
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Hikers
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Climbers
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Cyclists
HIGH LEVEL TIMELINE
Agile work flow
MAKE OF THE TEAM
Team of devs, PMS, Researchers, Business Owner
KEY GOAL
Create an engaging fitness tracking app
MY ROLE
I worked on this project as the Lead Designer in charge of the UX/UI, leading creative workshops, advocating for the user needs, and presenting to the stakeholders for overall approval of the design.
One of the main exercises, in the beginning, was running knowledge shares and workshops with the stakeholders. Through the collaborative nature of such exercises, I gained a better understanding of the need.
My deliverables for the project consisted of User Personas, Journey Maps, User Flows, Wireframes, and a prototype.
UNDERSTANDING THE USER
The user is someone who focuses on experiencing exercise, not just working out.
The target user for fitted. is the individual who seeks a diverse variety of exercise. They like spice up their routine with challenges, keep an extensive log of their progress, and discover new exercise routines. fitted. is a lifestyle wellness brand, not a workout brand.
BREAKING DOWN THE PROCESS
I enjoyed the research needed to understand multiple user types.
Determining the user flows would allow the designs to be focused on what each user would need to accomplish in their journey. To establish the user flow, I designed and lead creative thinking workshops with my team (PM, Devs, QA, and Stakeholders) and the company's stakeholders to get a full understanding of the user's needs. This activity was completed in Figma for optimal collaboration among the group.
Using the user flows and user personas, I created mock-ups of the needed screens to have an initial visual representation of the layout.
THESE WERE SOME MAJOR LEARNINGS OR POINTS WE WANTED TO CALL OUT
4 User Types
The app needed to understand the needs of 4 different exercise styles.
Workshops
Collaberative work enviroments that combine multiple aspects of the project (Designer, POs, Devs, Steakholders) drive the creative process.
Branding
Designing a new brand identity for the company was a large aspect of the UI process. This included setting up a design guide with typography, colors, and custom graphics.
KPIs
Behavioural KPIs were used to rate the success of the work flow. Maze was used to set up user testing.
Custom Graphics
The graphics were all created in Adobe XD.
TITLE OF THE CALLOUT BLOCK
LESSONS LEARNED
A great deal of effort is needed for the research phase of UX design.
It is always worth investing in.
Mockups
